THE TRUE COST OF FAST FASHION

Fashion trends are making their way into wardrobes around the world faster than anyone can ever imagine.

As for human, being trendy has never been easier! Low-cost online retailers allow fashionistas to renew their wardrobes quickly, and for about the cost of a Starbucks latte.

But this comes at a significant environmental cost. While sustainable and ethical fashion is gaining ground, the fashion industry is still one of the most harmful.

                                           https://youtu.be/tLfNUD0-8ts

 

In this documentary we can see clearly how fast fashion is damaging us and the environment too.

There are Up to 100 billion new garments are made every year

Long gone is the time when fashion followed the cycle of natural seasons: Spring/Summer, Fall/Winter. The majority of clothes bought today are what’s referred to as fast fashion—where low-quality garments are mass-produced by workers who’re paid incredibly low wages so that retailers can sell them at unbeatable prices. The turnover can be up to 50 collections a year. Yes, that’s almost a new collection every week.

Overall, it is estimated that the amount of garments produced annually has doubled since the early 2000s reaching up to 100 billion pieces per year in 2014. That’s nearly 14 items of clothing for every person on earth.

When it comes to the raw materials used by the textile industry, the two main categories are natural and synthetic. Most clothes are made from cotton. But while it’s understandable that shoppers might think it’s eco-friendly, it definitely isn’t.

Cotton production relies heavily on pesticides. While only 2.4 percent of the world’s arable land is planted with cotton, 24 percent of the world’s insecticides and 11 percent of pesticides are used to grow it.

Cotton is also the most water-intensive crop. Between 7,000 to 29,000 liters of water are required to produce one kilogram of cotton. This comes at a heavy price for the environment, and the communities living near cotton production facilities.

The industry creates massive waste

We produce billions of new garments every year. But where do they all go? A lot end up in landfills. The Ellen MacArthur Foundation estimates a garbage truck of textiles is wasted every second.

Fast fashion encourages customers to keep buying the latest trends. The quantity of unworn clothing in the average fashionista’s closet just keeps increasing.

A family in the western world throws away an average of 30 kilograms of clothing each year. Seventy-three percent of that will be burned or buried in a landfill. What does get collected for recycling—around 12 percent—will likely end up being shredded and used to stuff mattresses, or made into insulation or cleaning cloths. Less than one percent of what is collected will be used to make new clothing; a missed opportunity both economically and for the planet.

we have a huge role to play in fighting the negative effects of fashion by changing the way we buy.

But while sustainable fashion, second-hand clothing, and other alternatives are becoming increasingly available, the burden shouldn’t just lie with consumers. Businesses must take responsibility for their actions and governments need to provide regulations that hold the industry accountable for the harm it is causing. we need to keep all this in our mind and always think twice before you buy something from the market. and especially when we don't need that stuff basically.

Biography

https://youtu.be/tLfNUD0-8ts

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